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New Properties, Pricing and Reviews

  • Nov 10, 2024
  • 1 min read

When your property is in the early stages of going live, securing positive guest reviews and feedback is crucial. These reviews can directly influence the nightly rate you can set and the number of bookings you receive, making them a key factor in your property's success.


—> As your review score goes up, so does guest's confidence in booking your place and your ability to charge more.


Here is an example of one of our properties that recently went live. After pricing lower initially to get bookings (and reviews) in, we now have eight 5-star reviews. Not only have bookings increased, but we are now in a position to charge more coming into peak season.


There are some simple steps which can help before going live:


1) Do your research to understand pricing in the local market and price accordingly, accounting for any unique features of your property and ensure your prices are maximized for peak season


2) High-quality photos can make a massive difference to the nightly rate you can charge, and professional shots are well worth the investment. Make sure your place looks great upon going live!


3) Be competitive with the initial nightly rate you charge, but keep your peak (summer) prices higher. You can also consider a "New Booker” discount and if feasible, reduce your minimum nightly stay initially to build some reviews.


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Get in touch if we can help you.

 
 
Preview of Oban Holiday Lets' license guide

New to holiday letting? Start with the license

Before your property can take a single booking, it needs a short-term let licence. Our FREE guide covers every document you need, how long it really takes, and what to do first. Written specifically for Argyll & Bute.

Local management delivers better results

Looking for holiday let management services? With Oban Holiday Lets, you’ll get a dedicated property manager based in Oban who knows the area, understands the market, and is on hand when it matters. 


That means faster response times, better coordination with cleaners and trades, and consistent standards across every stay.

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